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Here at Steurer & Jacoby, we understand the allure of hickory golf. The challenge, the history, the pure connection to the game's roots – it's a captivating experience. And what better way to elevate your hickory game than by tackling a course designed by a legendary architect, crafted for the very clubs you wield?

Today, we're taking a trip across the United States to explore a few gems where you can experience hickory golf on courses designed by the masters: Donald Ross, Tom Bendelow, and George Davies.

Donald Ross

Known for his strategic brilliance and emphasis on risk-reward play, Ross's courses are a perfect fit for hickory golfers. Here are two to consider:

Sebonack Golf Club (Southampton, NY)

 This iconic links-style course, meticulously restored in 2009, offers stunning ocean views and a true test of shot-making. The narrow fairways and strategically placed bunkers will have you feeling like a champion from the golden age of golf.

Sedgefield Country Club (Greensboro, NC)

Steeped in history, Sedgefield has hosted numerous PGA Tour events. The course's classic design, with its rolling hills and cleverly placed hazards, is a fantastic match for hickory clubs.

Tom Bendelow

Renowned for his creative bunkering and emphasis on natural beauty, Bendelow's courses offer a delightful challenge for hickory golfers.

Chicago Golf Club (Wheaton, IL)

A true Midwestern gem, Chicago Golf Club boasts a classic design that winds through a mature forest. The course's strategic bunkering and subtle elevation changes will demand thoughtful shot selection with your hickory clubs.

The Country Club of Charleston (Charleston, SC)

This historic course, meticulously restored in 2012, offers a unique blend of challenge and charm. The Bermudagrass greens and strategically placed hazards will test your hickory skills, while the beautiful setting provides a truly memorable experience.

George Davies

Davies was known for his emphasis on playability and integration with the natural landscape.  His courses offer a wonderful opportunity to connect with the history of the game.

Brookline Country Club (Brookline, MA)

Home to several historic U.S. Opens, Brookline offers a challenging yet fair test for hickory golfers. The iconic par-3 course, "The Himalayas," is a must-play, demanding precise shot-making with your hickory set.

Owl Creek Country Club (Anchorage, KY)

This unique course, designed by Davies in 1927 was the center of social activity for this small Kentucky town. It was designed on one of the towns estates for the 9-Hole design.

 For many years Owl Creek Country Club hosted what was regarded as “the number one golfing event for ladies in the state”, the Bartlett Tournament.

Dallas Athletic Club (Dallas, TX)

This classic course, designed by Davies in collaboration with Perry Maxwell, offers a unique blend of challenge and beauty. The course's strategic layout and variety of holes will keep you engaged throughout your round with hickory clubs.

These are just a few examples, of course.  Be sure to do your research, as there are many other fantastic courses designed by these and other legendary architects waiting to be explored with your hickory clubs.

Planning Your Hickory Golf Adventure

When planning your hickory adventure,  be sure to check with the course regarding their specific rules and regulations for hickory play.  Here at Steurer & Jacoby, we're passionate about preserving the rich history of hickory golf.  We encourage you to get out there, experience the game as it once was, and create some lasting memories on these historic courses.

Enjoy the Walk and Happy Swinging!

Check out this video, detailing President and Founder, Will Jacoby, 42 years in the golf industry and how Steurer & Jacoby came to be. 

For over four decades, Will Jacoby has been a prominent figure in the golf bag industry, revolutionizing the way golf bags are manufactured and setting new standards for quality and innovation. With his unwavering commitment to excellence, Jacoby has become a true pioneer in the field, earning the respect and admiration of both professionals and amateurs alike.

We always enjoy our time at the annual Winter Park Hickory Open.

The WP9 was in great shape as always and is a joy to play. We play the 9 hole track twice with our hickory clubs. With challenging greens and fun par threes, the course is always a fun challenge. 

Of course we saw many friendly faces, such as Tad Moore, Christian Williams- the Hickory Hacker, and of course our buddy Bill Geisler who runs the tournament every year. 

Our very own Bailey Wiegandt took home the 1st place gross trophy. 

Thanks to Bill for putting on a first class event. If you're looking for a fun tournament to try out, do not hesitate to sign up, as the waitlist grows every year!

We are so grateful for the camaraderie within the hickory golf community and do not take these friendships for granted. We are lucky to know and meet so many amazing friends through hickory golf! We look forward to the WP Hickory Open 2025! 

Welcome to this comprehensive guide on the 10 must-have items every golfer

should have in their golf bag. Whether you're a seasoned golfer or just starting out, having the right equipment is crucial for success on the course. In this blog, we will explore the essential items that every golfer needs, while highlighting the premium golf bags offered by Steurer & Jacoby, a leading brand in the industry. 

Golf Clubs and Accessories

The Right Set of Golf Clubs: It is important to have a well-fitted set of clubs that suits your skill level and swing style. Whether you play with hickory clubs—such as the excellent Tad Moore Hickory Golf Clubs—or modern, you are most likely to play your best with clubs that feel just right. 

Golf Club Covers: Protecting your valuable clubs from scratches and dings is essential to optimizing your performance. Steurer Jacoby combines style with durability with our ever-popular club covers.  

Golf Balls and Ball Accessories

High-Quality Golf Balls: Not all golf balls are alike. There are, indeed, many different types of golf balls available, and how they are made can affect your game. For example, hickory players should try using McIntyre Golf Balls. McInytre makes replica golf balls from the early days of golf, letting hickory players feel closer to the game as it was originally played. 

In general, the big difference in golf balls concerns high compression vs. low compression. Higher compression balls (e.g., Titleist Pro V1, Taylormade TP5) are going to go farther for those with a high speed swing. Lower compression golf balls are better for those with a slower swing. Low compression golf balls will have a “softer” feel than a high compression golf ball. 

Ball Retrievers: A ball retriever in your bag can save you time on the course by ensuring you never lose a ball again. 

Golf Bag Essentials

Golf Bag: A well-designed golf bag offers functionality and organization. When you get a hand-crafted Steurer Jacoby bag, you get all this and an elegant, timeless style. 

Golf Towel: Keep your equipment clean and dry with a high-quality golf towel. We recommend using a microfiber towel to keep your clubs clean. 

On-Course Accessories

Golf Glove: A well-fitted and comfortable golf glove improves your grip and control. Additionally, it will reduce blisters from the grip. 

Golf Shoes: The right pair of golf shoes provides stability, comfort, and traction on the course.

Training Aids and Practice Tools

Golf Swing Analyzer: Improve your swing with the help of innovative swing analysis tools available in the market.

Putting Aid: Enhance your putting skills by utilizing training aids that promote accuracy and consistency.

Technology and Electronics

Golf GPS or Rangefinder: GPS devices and rangefinders can provide precise yardage and course information.

Launch Monitor: Launch monitors can assist in analyzing your swing, ball flight, and clubhead data.

Golf Accessories

Divot Repair Tool: Maintain the putting green by fixing divots with a reliable and practical divot repair tool. 

Golf Umbrella: Be prepared for any weather conditions with a sturdy golf umbrella. Steurer Jacoby offers a number of bags that have an umbrella holder: 

Airliner

Sunday

Caddy

Staff

Gran Tour

Personal Care Items

Sunscreen: Protect your skin from harmful UV rays by applying a suitable sunscreen before heading out on the course.

Snacks and Water Bottle: Stay energized and hydrated during your round with nutritious snacks and the reusable water bottle from Firebird Group!

Our Caddy Golf Bag has a water bottle pocket that will fit a standard size water bottle.  

First Aid Kit and Emergency Tools

Golf-Specific First Aid Kit: Be prepared for minor injuries by keeping a compact first aid kit in your golf bag.

Multi-Tool: A versatile multi-tool can come in handy for various situations on the course.

Accessories

Golf Bag Tags: Add a personal touch to your golf bag with customized bag tags from Steurer Jacoby. 

Scorecard Holder: Keep your scorecard secure and accessible with a stylish scorecard holder. 

We hope this guide has provided valuable insights and recommendations to enhance your golfing experience. Remember, many of the products mentioned can be found on our website and offer exceptional quality and style, making them great additions to your golf bag. So, gear up, hit the greens, and enjoy the wonderful game of golf with the right equipment by your side! 

Origins of Hickory Golf

The origins of hickory golf can be traced back to Scotland, where the game of golf was born in the 15th century. Initially, golf clubs were crafted from various materials such as wood, iron, and even bone. However, it was during the late 19th century that hickory wood emerged as the preferred material for club shafts.

Popularity and Advantages of Hickory Golf

Hickory wood, obtained from the hickory tree, possessed excellent strength, flexibility, and durability, making it an ideal material for golf club shafts. The wood was lightweight, yet it had the necessary stiffness to propel the ball with accuracy and distance. Golfers began to favor hickory clubs due to their superior performance compared to other materials.

The popularity of hickory golf soared in the late 1800s and early 1900s, coinciding with the expansion of the sport in both Europe and the United States. During this time, golf became a favorite pastime among the upper classes, and hickory golf clubs became a status symbol. Prominent players, including Harry Vardon and Bobby Jones, achieved great success using hickory clubs, further popularizing the style.

Artistry and Characteristics of Hickory Golf

One of the notable features of hickory golf was the craftsmanship involved in creating the clubs. Skilled artisans meticulously shaped and crafted the wooden shafts, often adding personalized touches and intricate designs. The clubs were often hand-forged and custom-made to suit individual players' preferences, resulting in a unique and personalized playing experience.

Hickory golf clubs were accompanied by distinctive characteristics in terms of design and playability. The clubheads were smaller and less forgiving compared to modern metal clubs, requiring precise ball striking and skillful shot shaping. Golfers needed to have a high level of control and finesse to navigate the course successfully. The use of hickory clubs demanded a more measured and strategic approach to the game.

Transition to Steel Shafts

As the 20th century progressed, advancements in technology led to the introduction of steel shafts in the 1920s. Steel offered increased strength and consistency, and it gradually replaced hickory as the preferred material for golf club shafts. The transition to steel marked a significant turning point in the history of hickory golf, as it paved the way for further innovations in golf equipment.

The Resurgence of Hickory Golf

Despite the decline in popularity of hickory golf, it has experienced a resurgence in recent years. Enthusiasts of the game have formed societies and organizations dedicated to preserving the traditions and skills associated with hickory golf. Tournaments and events are held worldwide, where players use authentic hickory clubs and dress in period attire, recreating the ambiance of the early days of the sport.

Preserving Tradition and Appreciating Heritage

Hickory golf serves as a reminder of the rich heritage and evolution of the game. It embodies the spirit of tradition, craftsmanship, and skill that were instrumental in shaping the modern game of golf. By embracing hickory golf, players and enthusiasts pay homage to the pioneers of the sport and gain a deeper appreciation for its origins.

Hickory Golf Lives On

In conclusion, the history of hickory golf traces the development and eventual decline of the game played with wooden-shaft clubs. From its origins in Scotland to its widespread popularity in the late 19th and early 20th centuries, hickory golf showcased the craftsmanship and skill required to excel in the sport. While it may have been overshadowed by the introduction of steel shafts, hickory golf continues to hold a special place in the hearts of enthusiasts who strive to keep the traditions and spirit of the early game alive.

We recently returned home from an exciting 3 days in Sheboygan, Wisconsin, playing in the annual Kohler Hickory Challenge. On Thursday the team played at the 2021 Ryder Cup host site, Whistling Straits. We lucked out with beautiful weather, a warm 60 degrees with a bit of wind from Lake Michigan. A perfect day for golf on the Straits. Day two, we played at the Meadows Course at Blackwolf Run, a site where our Pencil Bags can be rented out with a set of Hickory Clubs to try. Later that evening we experienced a first class golf experience at Kohler's Par 3 and Putting Course called The Baths. We participated in the putting challenge and then played the 10 holes on the par 3 course. On the final day, we played the Irish course at Whistling Straits, another top class golf course that is challenging but hickory friendly. Our own Bailey Wiegandt, took the title home in the Ladies division. 

We had such an enjoyable hickory adventure in Wisconsin, seeing old friends and meeting new ones. Thanks to Ernie Ernst for putting on one of the best events in hickory golf. We will definitely be back!

SOHG write up: https://www.hickorygolfers.com/wisconsins-kohler-challenge-great-mix-of-challenging-golf-good-times/ 

Yes, it may be October, but now is the time to start shopping for your Christmas Gifts from Steurer & Jacoby!

We can't believe it either, but we are about 8 weeks away from Christmas. It is better to place your orders early rather than later, especially if you have been eyeing one of our Custom Crafted Golf Bags. It allows us to handcraft your item in plenty of time for the big day!

THE LAST DAY TO ORDER CUSTOM GOLF BAGS FOR CHRISTMAS IS NOVEMBER 18TH!!

If you have any questions please feel free to either email info@firebirdgroupinc.com or call the shop at 502.267.6878. We are ready to help you.

We have several Gift Packages and Specials that are sure to make your Christmas giving extra special this year. Also, check out Firebird Group, Inc.'s selection of custom Laser Engraved Gift Packages. 

We are offering several specials on a selection of our favorite style Golf Bags:

Original Pencil Style Golf Bag

• Your choice of Color- Navy, Olive, Tan, Black, Charcoal, or Burgundy 
• Receive a Free Personalized Luggage Tag (Value $45)
• Special price of $220.00 (Reg. $270.00)

8" Caddy Style Golf Bag

• Your choice of Color- Navy, Olive, Field Tan, Black, Charcoal, or Burgundy
• Receive a Free Personalized Luggage Tag AND Yardage Book Holder (Value $145.00)
• Special price of $435.00 (Reg. $495.00)

8" Staff Style Golf Bag

• Your choice of Color- Navy, Olive, Field Tan, Black, Charcoal, or Burgundy
• No ball pocket flap, Leather Pocket Gussets, & Leather Card Sleeve
• Receive a Free Personalized Luggage Tag AND Yardage Book Holder (Value $145.00)
• Special price of $535.00 (Reg. $625.00)

Behind every successful company there are always some key team members. When I started the Steurer & Jacoby brand almost 10 years ago as a continuation of my involvement in the making of golf bags I had no one but myself and an idea. The idea was to craft traditional and quality products and mass produce them, as I had done in the past.

Over the past eight years I have been very blessed with three women in my business life. First is my wife, Rhoda, who has endured almost 41 years of my dreams for making golf bags that have quality and uniqueness. When she and I discussed coming out of retirement to return to making golf bags and accessories, she assured me that I was crazy. 

Once I convinced her, I outlined my goals. Chiefly, I wanted to add an additional “new” twist, which was a traditional design. Thus Traditional & Quality became my statement.

Now I had her “thumbs-up”, a design, and a shop to start on this journey.

Meghan Jacoby Leezer - Master Seamstress 

Nine years ago my daughter Meghan starting hanging out in the shop to see what I was doing. 

When Rhoda and I took our summer vacation to our home in Florida, I received a photo from one of my seamstresses of Meghan using the surging machine (we surge every piece of fabric to eliminate it from unravelling). Needless to say, I was surprised. 

When I returned, Meghan had started learning the steps to make a bag along with other products. Within two years she had not only learned every product but she had also come up with some great ideas for improving them. 

She has such a great understanding of the product, the way we craft the product, and finally how to ensure every product is made with quality. Her leadership of her team of seamstresses makes her our focal point.  

Meghan is a great talent as a master seamstress, and this is not just a father bragging about a daughter and the leader of our seamstresses: Meghan has been recognized twice by neutral judges. She won the Blue Ribbon at this year’s Kentucky State Fair and, two years earlier, the White Ribbon for her leather work.

Bailey Wiegandt - Golfer, Marketer, Designer

As we're growing we needed additional help, especially with our digital marketing. 

A friend of mine who is the women’s golf coach at Bellarmine University mentioned to me that he had a player who was a graphic arts major. I said please introduce me to her as I would love to offer her a part-time job that could accommodate her school schedule. He brought Bailey to the shop one day and the rest is history.

Bailey immediately worked on our websites, helped with graphic designs for our branding stamps, and developed our laser engraving business. I knew that she was a perfect match for us, and I am grateful that she joined our team after graduation. 

With her love of golf Bailey has been very instrumental in helping develop our marketing plan, growing our internet presence/business, and serving as our customer service coordinator. Nothing happens with our marketing, planning, and growth without her expertise. The only job Bailey hasn’t done is making a golf bag. However, there was one time I did see her at the surging machine…

Bailey is a very successful golfer as well. She is the both the Inaugural winner and the second winner of the Florida Women’s Hickory Golf Open. Bailey has also won the Winter Park 9 Women’s Open. 

She is not only a player but a leader in the game of golf, as this year she became the coach for the Mercy High School (her alma mater) golf team. She has a winning record and has also made a “hole in one”!  

Talented Team Leaders

During the past five years our growth has been because of both of these talented ladies. Needless to say, every successful company is due to talented team leaders. 

For Firebird Group, the crafters of the Steurer & Jacoby Brand, it is because of these two women, Meghan and Bailey, who together understand the business, the products, and the customers. 

I truly am the luckiest, most blessed person on earth to have these women ensuring our success!

We've Moved Into a New Space

For the past ten years, we have been making our highly-sought-after leather goods in a space that, as we continued to grow in popularity, became just too small for us to meet the demands of our growing business. 

Those of you who are familiar with the Steurer and Jacoby story know that we have been in business for much more than ten years, having served everyone from U.S. presidents to British royalty to high-profile CEOs with our iconic golf bags. 

Though we are still best-known for our golf bags, our business has significantly expanded its offerings since our early days to include everything from luxury travel bags to leather-wrapped bourbon glasses, among other accessories and gifts. 

We are so grateful for all of the business we are getting, and we are happy to announce that your support has made it necessary for us to move into a larger space to accommodate our growth, and allow us to be as efficient as possible in meeting customer demand. 

Our grand opening was early in August, and we hope to spread the word of this exciting new development in the Steurer & Jacoby, and Firebird, Inc., story. 

As a result of our expansion, we have pretty much doubled in size. We enjoy a spacious production floor with a designated area for each step in the crafting process of our golf bags and other luxury leather items. 

We have always hand-cut all of our fabric and store fabric rolls, and so it was a must to get an upgraded cutting station where we could get that work done with greater efficiency. 

Our seamstresses now enjoy a larger sewing space to do their careful and expert work in crafting our products. 

One of the features that our customers love is our ability to customize, which has taken the form of embossing presidential seals for U.S. Presidents, family coat of arms, and many custom logos. Our customization process has now gotten even more sophisticated, with much more space for our laser engraver, which personalizes our products.  

Along with that, we also have a warehouse behind our large production floor. Our warehouse is where we store our leather to make all of the vintage golf bags.

We still maintain our usual process for cutting and personalizing our leather, with our state-of-the-art die cutter and hot stamp machine. Our vintage leather bags are also strengthened and secured with our rivet machine. 

There is something for our customers, too, with a showroom where you can come and see the great products that we make with expertise and care. Customers can also come and create their own custom golf bags and accessories. 

New Shop, Same High Standards 

Now that we have a larger, more comfortable workshop to handcraft and deliver our top-of-the-line leather golf bags, we are more excited than ever to get to work and make the products that you love! 

Be sure to swing by and take a look at all the great vintage bags we have available in our showroom. Our new address is 10494-96 Bluegrass Pkwy, Louisville, KY 40299. 

You can still order from us without leaving the home. You can call us at (502) 267-6878 or email us at info@firebirdgroupinc.com. You can also contact us on our website’s Contact Page  here. 

Hello fellow golfers!

We have decided to run a UNIQUE RAFFLE FOR ONE-(1) LUCKY GOLFER. This is being sent to all of our loyal customers and for those who have already entered the 2022 US Hickory Open.

Greetings to Our Great Customers!

We have exciting news and this is just the 1^st of our NOTIFICATIONS to you over the next 60 days.