February 02, 2024

Will Jacoby's 42 Years in Golf

Check out this video, detailing President and Founder, Will Jacoby, 42 years in the golf industry and how Steurer & Jacoby came to be. 

For over four decades, Will Jacoby has been a prominent figure in the golf bag industry, revolutionizing the way golf bags are manufactured and setting new standards for quality and innovation. With his unwavering commitment to excellence, Jacoby has become a true pioneer in the field, earning the respect and admiration of both professionals and amateurs alike.

What sets Jacoby apart from others in the industry?

With 42 years of experience under his belt, working with companies like Ben Hogan, MacGregor, Spalding, Dunlop, Powerbilt, Ram, Louisville Golf, and Royal Dublin, Jacoby has an unparalleled understanding of the golf bag market. He has witnessed the evolution of golf bags firsthand and has adapted his manufacturing techniques to keep up with the changing demands of golfers.

One of the key factors that sets Jacoby apart is his unwavering commitment to quality. He believes that a golf bag should not only be functional but also durable and aesthetically pleasing. To achieve this, he uses only the finest materials and employs skilled craftsmen who pay meticulous attention to detail.

Jacoby's dedication to customer satisfaction has earned him a loyal following not only from hickory golfers, but modern golfers as well. Golfers trust his brand because they know they are getting a product that is built to last and designed with their needs in mind. This level of trust and loyalty is a testament to Jacoby's expertise and the quality of his golf bags.

What can golfers expect from Steurer & Jacoby's golf bags?

Golfers who choose Steurer & Jacoby's golf bags can expect nothing but the best. Each bag is meticulously hand crafted to provide optimal functionality and durability. Steurer & Jacoby's bags are designed with features that make the golfer's life easier, such as multiple pockets for storage, club dividers for organization, and comfortable straps for easy carrying, while still having that classic look.

Moreover, Jacoby's commitment to quality means that his bags are built to withstand the rigors of the golf course. Whether it's rain or shine, his bags are designed to keep your clubs safe and dry, ensuring that you can focus on your game without worrying about the condition of your equipment.


Will Jacoby's 42 years in the golf bag industry have left an indelible mark. His commitment to quality, innovation, and customer satisfaction has set high standards for the industry. Golfers who choose Steurer & Jacoby's bags can be confident that they are investing in a product that is built to last and designed to enhance their golfing experience as well as with beauty in mind. 

As Jacoby continues to push the boundaries of what is possible in golf bag crafting, it is clear that his legacy will endure for years to come. His passion for the game and dedication to excellence have solidified his position as a true pioneer in the golf bag industry. He is truly a legend in both Hickory and Modern golf.