Blog

We've Moved Into a New Space

For the past ten years, we have been making our highly-sought-after leather goods in a space that, as we continued to grow in popularity, became just too small for us to meet the demands of our growing business. 

Those of you who are familiar with the Steurer and Jacoby story know that we have been in business for much more than ten years, having served everyone from U.S. presidents to British royalty to high-profile CEOs with our iconic golf bags. 

Though we are still best-known for our golf bags, our business has significantly expanded its offerings since our early days to include everything from luxury travel bags to leather-wrapped bourbon glasses, among other accessories and gifts. 

We are so grateful for all of the business we are getting, and we are happy to announce that your support has made it necessary for us to move into a larger space to accommodate our growth, and allow us to be as efficient as possible in meeting customer demand. 

Our grand opening was early in August, and we hope to spread the word of this exciting new development in the Steurer & Jacoby, and Firebird, Inc., story. 

As a result of our expansion, we have pretty much doubled in size. We enjoy a spacious production floor with a designated area for each step in the crafting process of our golf bags and other luxury leather items. 

We have always hand-cut all of our fabric and store fabric rolls, and so it was a must to get an upgraded cutting station where we could get that work done with greater efficiency. 

Our seamstresses now enjoy a larger sewing space to do their careful and expert work in crafting our products. 

One of the features that our customers love is our ability to customize, which has taken the form of embossing presidential seals for U.S. Presidents, family coat of arms, and many custom logos. Our customization process has now gotten even more sophisticated, with much more space for our laser engraver, which personalizes our products.  

Along with that, we also have a warehouse behind our large production floor. Our warehouse is where we store our leather to make all of the vintage golf bags.

We still maintain our usual process for cutting and personalizing our leather, with our state-of-the-art die cutter and hot stamp machine. Our vintage leather bags are also strengthened and secured with our rivet machine. 

There is something for our customers, too, with a showroom where you can come and see the great products that we make with expertise and care. Customers can also come and create their own custom golf bags and accessories. 

New Shop, Same High Standards 

Now that we have a larger, more comfortable workshop to handcraft and deliver our top-of-the-line leather golf bags, we are more excited than ever to get to work and make the products that you love! 

Be sure to swing by and take a look at all the great vintage bags we have available in our showroom. Our new address is 10494-96 Bluegrass Pkwy, Louisville, KY 40299. 

You can still order from us without leaving the home. You can call us at (502) 267-6878 or email us at info@firebirdgroupinc.com. You can also contact us on our website’s Contact Page  here. 

Hello fellow golfers!

We have decided to run a UNIQUE RAFFLE FOR ONE-(1) LUCKY GOLFER. This is being sent to all of our loyal customers and for those who have already entered the 2022 US Hickory Open.

Greetings to Our Great Customers!

We have exciting news and this is just the 1^st of our NOTIFICATIONS to you over the next 60 days.

It's that time of year again! Christmas is right around the corner, and its best to place your Christmas Gift orders sooner than later. We have a great selection of gifts, including special promos and discounts, that we hope will make the perfect gift for your loved one.

If you have any questions please feel free to either email info@firebirdgroupinc.com or call the shop at 502.267.6878. We are ready to help you.

• We GUARANTEE all orders received by NOVEMBER 1ST for DELIVERY to HAWAII, CANADA, EUROPE, JAPAN, and AUSTRALIA will be shipped in time for Christmas Delivery or it is FREE!
• We GUARANTEE all DOMESTIC US ORDERS received by November 1ST will be delivered for Christmas or it is FREE!
• Orders received after December 5th will be contacted regarding the delivery date. 

October 1st.- October 25th

7" Sunday Golf Bag- this combination & color only

• Free Personalization of Name or Initials
• Crafted with Natural Leather & Bourbon Waxed Cotton Duck Fabric 
• Special Leather Pocket Flap
• Leather Scorecard Holder
• 2 Matching Wood Covers (1 & 3 Stripes)

Value: $564.00

Early Special: $425.00 - 25% SAVINGS!

Leather Scorecard Holder with Free Personalization of Name or Initials

• Choice of Chestnut or Natural Bridle Leather

Value: $50.00

Early Special: $40.00- 20% SAVINGS!

Purchase of Any Other Model Golf Bag: USE CODE: SJXMAS21

• Free Personalization of Name or Initials
• 5% off Final Price of product 
• Free Scorecard Holder
• Free Luggage Tag

Value: 5% off of final price of product + $75.00 of additional FREE product!

Everything a golfer and non-golfer needs to know about how to choose the right custom golf bag. This is a guide for people looking to buy a personalized golf bag for themselves or as a gift. Below are some things to consider before purchasing a Steurer & Jacoby® custom golf bag:

Walk or Ride a Cart?

Those that carry their clubs need a lightweight bag with enough storage space for the essentials. 

The Mackenzie OC Tartan Golf Bag is the perfect walking model because of the specially designed frame that does not rub on your side. Also features an easy access pocket without a flap.

Those who are looking for a more traditional style walking bag will like the Sunday Style Golf Bag. It is lightweight and features a single ball pocket with a flap. 

We have collapsible golf bags without a frame:

Caddy Golf Bag features a 2-Way Club Divider at the top. There is no frame, just an oak stick support spine, so it is very lightweight. You have the choice of carrying a full set of clubs or less. 

Our lightest bag is the Pencil Style and is for those who carry a “short” set of clubs. It features a 6” top and can hold up to 9 clubs. It is for the minimalist golfer.

Those that ride a golf cart when they play can allow for more storage. Do you like to carry a lot of gear with you? If so, you will need a bag with more storage. 

The Classic Staff Bag features a 4-way divider and a front ball pocket with a large sweater pocket in the back. It is reminiscent of golf bags from the 50s & 60s.

The Gran Tour Golf Bag has the most storage with 3 pockets. It is perfect for those who travel and golf. 

The Airliner also makes for a great cart bag. It is a step above the Sunday Style with an added sweater pocket on the back side. 

Are you a Traditional Style Golfer?

Those that use Hickory Golf Clubs may appreciate the vintage style of the Pencil Style & Sunday Style Golf Bags. They are modeled after the early days of golf.

Those that use Persimmon type clubs will appreciate the old school style of the Staff Bag. It is styled after the bags that Hogan, Palmer, Nicklaus and other iconic golfers used. 

ORDER YOUR CUSTOM GOLF BAG!

Steurer & Jacoby is the ONLY place to get a 100% CUSTOM MADE, USA Hand Crafted Golf Bags. Choose your Leather, Waxed Canvas, Tartan, Sling, Size, Style, Personalization and more. Whatever you dream of, we can make it happen! Contact us to get started on your New Bag today!

Welcome to Steurer & Jacoby!

Both my team and I are grateful for your orders and support for our products. We believe that there are no products offered today that meet the uniqueness of our American designed quality and American hand-crafted Steurer & Jacoby brand. 

I want to personally assure you that we are still hand-crafting our products in a very adjusted schedule in our shop. This is because we are following the mandates for safety established by both the Federal and State governments during the Coronavirus crisis. These allow only 2 people working in our shop at a time which obviously has created a limitation on our daily and weekly capabilities. 

Over the next dew days, we will be establishing a new schedule regarding deliveries of your orders. We are thankful for your patience and understanding since this is an ever-changing situation. Please be assured that we will be working on the FIFO basis. That is "First In- First Out." 

Also, if you have been considering a purchase, please make it as we do need orders and business to keep our team busy during these times. Thank you!

Should you have any questions you may contact us either by email (info@firebirdgroupinc.com) or telephone (502.267.6878). 

Please be safe and healthy! 

Will Jacoby

Happy Valentine’s Day and a Mid-Winter to all!

As we have now approached what I will call “mid-winter” here in Louisville, I want to share both some thoughts with you about some new and exciting products that may interest both our faithful clients and those who are considering our products! Also, a friendly reminder DO NOT FORGET VALENTINES DAY!

Greetings to All!

As we approach the first of November, many these four-(4) subjects come to mind every year:

• Fall Golf Tournaments. My favorite is the Mid Pines Hickory Tournament hosted by Mr. Graham Gilmore. He is a great host as is the whole staff at Mid Pines to all the players and guests. This is a top 5 for me every year.
• The Illinois State Cross Country Meet in Peoria. My Alma Mater, York High of Elmhurst has been the dominate team to beat over the past 50 years (they have won it 28 times) and Coach Charlie Kern who replaced my Coach Joe Newton (he coached all 28 wins!) is just as dynamic and skillful with the strategy to continue the “York Long Green Line tradition” as Coach Newton did. Go Dukes and win it for Coach Newton’s memory!
• What will my 8 grandkids dress up as and how can I scare at least one of them!
• Thanksgiving. This is better than Christmas to me. First you have family and friends together to enjoy a day of each other’s friendship and love; and to be thankful for all our blessings. Second, you get to have a feast like no other of what was Ben Franklins choice for our national bird (thank heaven it wasn’t chosen as I wonder what we would be eating). As a kid my father’s favorite vegetable was rutabaga, so it appeared every Thanksgiving as yes, everyone had to have a serving of it. Personally, I am glad that was only once a year. Third, we know that we better get ready for Christmas as it is not too far out.

I am sure that you have your top November ”4” as well and I am sure that we share at least one-(1), the most important one which is listed last just because of when it falls in the month of November.

From a business view, I hope that you will take a moment and see if any of our hand-crafted” items will help fill your Christmas gift list. If so, please order early as we have some nice incentives for you. We are always grateful for your orders.

From a personal view, I want you to know how THANKFUL we are for your business and friendships.

Finally, we at Firebird Group crafters of the Steurer & Jacoby brand of products want to wish you and your family a Blessed Thanksgiving.

-Will Jacoby

Hello to All!

In my last blog I tried to explain about the philosophy of Firebird Group Inc/Steurer & Jacoby as a company and the team that creates our company.

The Mission Statement of QUALITY and TRADITION to us is more than words. This is the heart and soul of WHO WE ARE and WHAT OUR PRODUCTS ARE. Let me address this with some examples of our golf bag styles. 

• TRADITION
• We offer three- (3) distinct styles of Golf Bags. Our "original" design comes from the look of the bags from the early 1900's. Bags of that era were not larger than 7", in fact most of them were 6". We chose to go with 7" because it would appeal to more golfers today, especially those who like to "Enjoy the Walk" as my good friend Joe Lauber of Switzerland always says. Yes, folks tell me that it is tight for 14 clubs, but the fact is the average golfer does not need 14 clubs, so leave a couple at home! I can assure you from personal use you can get 14 into the bag, but yes, it is snug as I like to say like the "Happy Family Meal" from your favorite Chinese restaurant!
• Back to the design, all early bags had a modest front ball pocket and a side pocket for a wind shirt, towel or snack since everyone "Enjoyed the Walk!" Bags of that era were either "collapsible" which meant they had no vertical support, or they had vertical support via "wire rods" or as we refer to them as "metal stays" to offer support. The original reason for having stays is to keep the bag from falling "down" like an old sock and be able to have the bag with clubs to stand up. 
• But if you really think about the practicality of adding a frame, it is also for the protection of your clubs, especially the shafts, and gives you the ability  to use either a hand "trolley" as our European friends rider to carts or a riding cart. This also gives you the ability to use one of our upright wooden stands when walking so you don't have to lay your bag and clubs on the ground and finally, allow upright storage of your equipment. 
• In the styling, I kept the "tradition" of the pocket "flap." These were used as "zippers" which were not widely available in those days. Also, what golf bags that existed were made mainly by saddle makers who used flaps for the pockets on saddle bags, so buckles were the closure of practicality and ease of entry. The flaps offered security of the contents and weather protection. 
• We had many requests for a "6" Collapsible Bag, one without supports shortly after the introduction of our "ORIGINAL" Model 100. We introduced the MODEL 50 which has a basic wooden dowel for support, again a "throwback" style, this to the late 1890's. This model is designed for up to 8/9 clubs because of the balance point ability, since the heads of the clubs will outweigh the contents of the modest ball pocket.