Blog
Christmas Promotions 2020
Update on our Covid-19 Situation
Message Regarding COVID-19
Welcome to Steurer & Jacoby!
Both my team and I are grateful for your orders and support for our products. We believe that there are no products offered today that meet the uniqueness of our American designed quality and American hand-crafted Steurer & Jacoby brand.
I want to personally assure you that we are still hand-crafting our products in a very adjusted schedule in our shop. This is because we are following the mandates for safety established by both the Federal and State governments during the Coronavirus crisis. These allow only 2 people working in our shop at a time which obviously has created a limitation on our daily and weekly capabilities.
Over the next dew days, we will be establishing a new schedule regarding deliveries of your orders. We are thankful for your patience and understanding since this is an ever-changing situation. Please be assured that we will be working on the FIFO basis. That is "First In- First Out."
Also, if you have been considering a purchase, please make it as we do need orders and business to keep our team busy during these times. Thank you!
Should you have any questions you may contact us either by email (info@firebirdgroupinc.com) or telephone (502.267.6878).
Please be safe and healthy!
Will Jacoby
February 2020 Blog
Happy Valentine’s Day and a Mid-Winter to all!
As we have now approached what I will call “mid-winter” here in Louisville, I want to share both some thoughts with you about some new and exciting products that may interest both our faithful clients and those who are considering our products! Also, a friendly reminder DO NOT FORGET VALENTINES DAY!
November Top Four
Greetings to All!
As we approach the first of November, many these four-(4) subjects come to mind every year:
- Fall Golf Tournaments. My favorite is the Mid Pines Hickory Tournament hosted by Mr. Graham Gilmore. He is a great host as is the whole staff at Mid Pines to all the players and guests. This is a top 5 for me every year.
- The Illinois State Cross Country Meet in Peoria. My Alma Mater, York High of Elmhurst has been the dominate team to beat over the past 50 years (they have won it 28 times) and Coach Charlie Kern who replaced my Coach Joe Newton (he coached all 28 wins!) is just as dynamic and skillful with the strategy to continue the “York Long Green Line tradition” as Coach Newton did. Go Dukes and win it for Coach Newton’s memory!
- What will my 8 grandkids dress up as and how can I scare at least one of them!
- Thanksgiving. This is better than Christmas to me. First you have family and friends together to enjoy a day of each other’s friendship and love; and to be thankful for all our blessings. Second, you get to have a feast like no other of what was Ben Franklins choice for our national bird (thank heaven it wasn’t chosen as I wonder what we would be eating). As a kid my father’s favorite vegetable was rutabaga, so it appeared every Thanksgiving as yes, everyone had to have a serving of it. Personally, I am glad that was only once a year. Third, we know that we better get ready for Christmas as it is not too far out.
I am sure that you have your top November ”4” as well and I am sure that we share at least one-(1), the most important one which is listed last just because of when it falls in the month of November.
From a business view, I hope that you will take a moment and see if any of our hand-crafted” items will help fill your Christmas gift list. If so, please order early as we have some nice incentives for you. We are always grateful for your orders.
From a personal view, I want you to know how THANKFUL we are for your business and friendships.
Finally, we at Firebird Group crafters of the Steurer & Jacoby brand of products want to wish you and your family a Blessed Thanksgiving.
-Will Jacoby
October 2019 Blog
Hello to All!
In my last blog I tried to explain about the philosophy of Firebird Group Inc/Steurer & Jacoby as a company and the team that creates our company.
The Mission Statement of QUALITY and TRADITION to us is more than words. This is the heart and soul of WHO WE ARE and WHAT OUR PRODUCTS ARE. Let me address this with some examples of our golf bag styles.
- TRADITION
- We offer three- (3) distinct styles of Golf Bags. Our "original" design comes from the look of the bags from the early 1900's. Bags of that era were not larger than 7", in fact most of them were 6". We chose to go with 7" because it would appeal to more golfers today, especially those who like to "Enjoy the Walk" as my good friend Joe Lauber of Switzerland always says. Yes, folks tell me that it is tight for 14 clubs, but the fact is the average golfer does not need 14 clubs, so leave a couple at home! I can assure you from personal use you can get 14 into the bag, but yes, it is snug as I like to say like the "Happy Family Meal" from your favorite Chinese restaurant!
- Back to the design, all early bags had a modest front ball pocket and a side pocket for a wind shirt, towel or snack since everyone "Enjoyed the Walk!" Bags of that era were either "collapsible" which meant they had no vertical support, or they had vertical support via "wire rods" or as we refer to them as "metal stays" to offer support. The original reason for having stays is to keep the bag from falling "down" like an old sock and be able to have the bag with clubs to stand up.
- But if you really think about the practicality of adding a frame, it is also for the protection of your clubs, especially the shafts, and gives you the ability to use either a hand "trolley" as our European friends rider to carts or a riding cart. This also gives you the ability to use one of our upright wooden stands when walking so you don't have to lay your bag and clubs on the ground and finally, allow upright storage of your equipment.
- In the styling, I kept the "tradition" of the pocket "flap." These were used as "zippers" which were not widely available in those days. Also, what golf bags that existed were made mainly by saddle makers who used flaps for the pockets on saddle bags, so buckles were the closure of practicality and ease of entry. The flaps offered security of the contents and weather protection.
- We had many requests for a "6" Collapsible Bag, one without supports shortly after the introduction of our "ORIGINAL" Model 100. We introduced the MODEL 50 which has a basic wooden dowel for support, again a "throwback" style, this to the late 1890's. This model is designed for up to 8/9 clubs because of the balance point ability, since the heads of the clubs will outweigh the contents of the modest ball pocket.
- Our newest model comes from the style of the 1940's and 50's. When you view the photos of Ben Hogan ( I was privileged to make bags for him in the 1980's) Sam Snead (who I actually played golf with when I was at Wilson Sporting Goods in the 70's) Gene Sarazen and Dr. Cary Middlecoff (both of whom I met many times at Wilson) along with Patty Berg who was one of the greatest female golfers and a fabulous person, you see how the look of golf bags had changed. The pockets became larger. The front pocket stayed a "ball pocket" but increased in size and had multiple compartments. The "side" sweater pocket relocated to the back side and again it had two pockets. The smaller one was actually called a "cigarette" pocket, I now like to refer to it as a "valuables" pocket.
- Another key feature is all these bags had metal "stays" to ensure the bag was always upright so that it was easier for the player to select their club for play. We offer this bag with a choice of a 4-way divider or a 3-way divider system allowing for a great way to organize clubs.
- One feature that I insisted on keeping was a "flap" over the front ball pocket as I think it is unique and offers weather protection and little more security to the contents. The "flap" also covers for the scorecard, tee caddie and pencil sheath.
- QUALITY
- This starts:
- With the design.
- How the bag is made.
- What the bag is made with.
My next blog will address this for you knowledge. I am grateful for you being interested in our products and taking time to read this and visiting www.steurerjacoby.com.
Enjoy the game!
-Will Jacoby
Christmas Promotions 2019
Oct. 5, 2019
Greetings to All!
If you are visiting our website for the first time, are a frequent visitor or one of our many satisfied customers, THANK YOU for coming to examine our HANDCRAFTED PRODUCTS! We craft everything ourselves in our Jeffersontown, Kentucky studio and shop. We do not outsource any of our products, this means that you are purchasing products that we craft here in the USA!
As we are now 90 days from Christmas, we wanted to present to you our Christmas Specials so that you may want to purchase early with both special discounts and incentives. Our normal lead time is about 4 weeks, so we are trying to encourage you to make your purchases early to ensure you receive them before Christmas.
I know that you will be glad to have the savings and incentives and that special person will be thrilled on Christmas Eve or Day to receive our of our handcrafted products.
Should you wish a special item that you do not see, please give us a call at 502.267.2878 or email us at info@firebirdgroupinc.com.
We look forward to making your Christmas special!
Merry Christmas,
Will Jacoby
2019 PROMOTIONS
- We GUARANTEE all orders received by OCTOBER 25TH for DELIVERY to HAWAII, CANADA, EUROPE, JAPAN, and AUSTRALIA will be shipped in time for Christmas Delivery or it is FREE!
- We GUARANTEE all DOMESTIC US ORDERS received by November 10th will be delivered for Christmas or it is FREE!
- Orders received prior to December 5th will be shipped in time for Christmas.
- Orders received after December 5th will be contacted regarding the delivery date.
- ALL orders for any GOLF BAGS will receive a CUSTOM PERSONALIZED CHRISTMAS BAG TAG.
Thanksgiving through Cyber Monday
BLACK FRIDAY SALES
-
- ALL GOLF BAG orders will receive FREE an AMERICAN BISON VALUABLES POUCH
- ORIGINAL MODEL 50 STICK BAG - $125.00 Available in OLIVE, BLACK, TAN & GREY ONLY with LIMITED QUANTITIES.
- ALL LEATHER GOLF BAG ORDERS will receive FREE a LEATHER SHOE BAG - (Value of $175.00)
- ALL DUFFEL BAGS will receive a 10% DISCOUNT.
- ALL Orders for sets of 3 WOOD COVERS will receive FREE their choice of either a MATCHING PUTTER COVER or ALIGNMENT STICK COVER - (Value of $45.00)
- ALL VALUABLES POUCH ORDERS will receive a FREE S&J Flask. - (Value of $25.00)
- SHOE BAG & SHAVING KIT SPECIAL BOTH for $125.00 - (Value of $170.00)
How it All Began
Counterfeit Products
Hello and Welcome to our website!
Recently we have discovered that there is an individual from Mumbai, India offering COUNTERFEIT PRODUCTS - GOLF BAGS that appear to be ours. Please DO NOT BE FOOLED! They are using our photos and descriptions copied from our website.
It is important for you to know that we craft every product in our shop located in Jeffersontown, Kentucky with the finest U.S. RAW MATERIALS! We also have a distinct marking on each of our golf bags and other products that I will not reveal to keep our authenticity valid.
Please contact us at our company email address info@firebirdgroupinc.com should you have any questions and would like to confirm the authenticity of both your purchase and product. We confirm every order with that address.
Regards,
Will Jacoby
End of 2018
November 15, 2018
Greetings to All of Our Customers and Followers!
In reflecting on this year, I failed again to offer both a “blog” and newsletter about events, new products and happenings that we are involved with. In 2019 I will try better.
From my heart my team and I are very grateful with everyone who has visited our website to look at our “Crafted In Kentucky - USA” products and humbled by those of you who invested in us with a purchase, THANKS TO ALL!
We have been hard at work with new products and fabrics for 2019 that you may wish to mention to someone that you would like for Christmas.
Let me touch on FABRICS, we have formed a partnership with Strathmore Woolen Mills in Scotland to weave authentic WOOL TARTAN for us. We now offer HEADCOVERS, PUTTER COVERS, GOLF BAGS, DUFFEL BAGS (CARRY-ALLS), VALUABLES POUCHES as well as many other items crafted with this beautiful fabric.
Now for Our NEW 8” GOLF BAG LINE-UP, which was developed from the request of the many modern golf club customers who desired an 8” bag. We listened. In our preview of these models we have had very strong positive response based on the early orders that we have received.
-
GRAN TOUR 8” AIRLINER STYLE is our new flagship. It offers:
- Three Pockets with Each Pocket Having 2 Zippered Compartments
- Three-way Separator Top and 2-Way Full Length Dividers
- Leather Top Inner Liner
- Tour Style Sling
- Includes Weather/Storage Hood
- It is AVAILABLE in 3 appointments:
- LEATHER TRIM with Waxed Canvas Duck Fabric: $650.00
- LEATHER TRIM, POCKET FLAPS with WAXED CANVAS DUCK and OFFICIAL SCOTTISH WOOL TARTAN: starting at $ 750.00
- LEATHER TRIM and AMERICAN BISON: STARTING AT $1795.00
-
AIRLINER 8” STYLE GOLF BAG
- This is just like its “little brother” the 7” Style except now larger for oversized grips and more clubs. Offering Two Large Pockets each with 2-Zippered Compartments.
- Three-way Separator Top and 2-Way Full Length Dividers
- Leather Top Inner Liner
- Tour Style Sling
- Includes Weather/Storage Hood
- It is AVAILABLE in 3 appointments:
- LEATHER TRIM with Waxed Canvas Duck Fabric: $575.00
- LEATHER TRIM, POCKET FLAPS with WAXED CANVAS DUCK and OFFICIAL SCOTTISH WOOL TARTAN: starting at $ 700.00
- LEATHER TRIM and AMERICAN BISON: STARTING AT $1650.00
- This is just like its “little brother” the 7” Style except now larger for oversized grips and more clubs. Offering Two Large Pockets each with 2-Zippered Compartments.
-
SUNDAY 8” STYLE GOLF BAG
- This is just like its “little brother” the 7” Style except now larger for oversized grips and more clubs. Offering:
- Large Pocket with 2-Zippered Compartments.
- Three-way Separator Top and 2-Way Full Length Dividers
- Leather Top Inner Liner
- Tour Style Sling
- Includes Weather/Storage Hood
- It is AVAILABLE in 3 appointments:
- LEATHER TRIM with Waxed Canvas Duck Fabric: $475.00
- LEATHER TRIM, POCKET FLAPS with WAXED CANVAS DUCK and OFFICIAL SCOTTISH WOOL TARTAN: starting at $ 595.00
- LEATHER TRIM and AMERICAN BISON: STARTING AT $1100.00
- This is just like its “little brother” the 7” Style except now larger for oversized grips and more clubs. Offering:
-
OUR NEW 7” WALKING MODEL – OFFICIAL Mackenzie OC TARTAN GOLF BAG
- This is a completely new style including a new specially designed frame which is designed for those who “walk” and is comfortable with no rubbing on your side. There is a newly designed ball pocket. Other “key” features are:
- 7” TOP with 2 Metal Stay Construction
- OFFICIAL SCOTTISH WOOL TARTAN of the Mackenzie Clan Imported from Scotland.
- LEATHER LINER TOP CUFF to protect club shafts
- 3 COMPARTMENTS in the OVER SIZED BALL POCKET
- TOUR SLING
- CARD HOLDER and PENCIL SHEATH
- We are initially offering this as follows:
- Mackenzie OC Tartan with Navy Waxed Canvas Duck and Chestnut Leather
- Mackenzie OC Tartan with Spruce Green Waxed Canvas Duck and Chestnut Leather
- Mackenzie OC Tartan with Black Waxed Canvas Duck and Black Leather
- Mackenzie OC Tartan with Orange Waxed Canvas Duck and Natural Leather
- Cost: $495.00
- This is a completely new style including a new specially designed frame which is designed for those who “walk” and is comfortable with no rubbing on your side. There is a newly designed ball pocket. Other “key” features are:
Our hope is that you will find within our wide selection the perfect GOLF BAG for yourself or that special person whether they play with a short set of clubs, a full set of clubs, modern clubs or vintage hickory clubs.
For those who are considering items other than GOLF BAGS, we craft great WOOD COVERS, DUFFEL BAGS/CARRY ALLS, MARKET BAGS, WOOD & PUTTER COVERS, VALUABLES POUCHES, PURSES and WRIST PURSES, SATCHELS, BACK PACKS and many more items, please keep us in mind! We appreciate all orders!
As we end another year and look forward to a New Year, 2019, it is always great to both reflect and dream. One occurrence that I like to reflect on in my 69 years is how all faiths have celebrations as we approach a New Year which to me offers hope for our future as a society. So, from us at Firebird Group, the “Crafters of our Steurer & Jacoby” brand of goods, our way of ending this year is to say THANK YOU, HAPPY NEW YEAR and MERRY CHRISTMAS and the BEST of WISHES in your FAITH during these Holidays!
Best Regards,
Will Jacoby and Meghan Jacoby Leezer
Historic Hickory Golf
The past few months have flown past quickly especially on the fairways of Hickory Golf. Since May, I have had a great time playing on many great historic, as well as a couple of young courses. Each offered their challenges, but left me with the memories of not only the beauty of each location but the tradition and spirit of the game of GOLF!
Historic Courses:
Modern Courses:
I hope that sharing these great golf courses will give you some ideas of places to go and play. These courses are great for modern play as well.
My preference is that I just like the tradition of playing with the clubs that started the game, Hickory. As my late good friend, Mike Just, told me when he suggested that I try Hickory Golf, “the magic of the game comes to you!” He was so right, the spirit of friendship, the play (I can’t hit a 250-yard drive even if I was dreaming of it) and not the score and finally the course give you this “magical experience” in this game we call golf!
End of 2016
As we approach Thanksgiving, Christmas and wrap up 2016, I wanted to review our new product introductions - all of which are great gifts for golfers and non-golfers alike.
- For the golfer, we have continued to improve our Club Carriers with a new 3-way organizer system, which includes a 2-way full length divider, that will come standard in the Airliner Style Golf Club Carrier. It will also be available as an upgrade option in the Sunday Style Golf Club Carrier.
- Duffle Carrier - We designed this at the request of loyal customers who wanted a larger version of the Overnight Carrier. The Duffle Carrier is a large enough for a full weekend adventure. The exterior features a weather/security flap that is fastened with solid brass buckles and hides an easy access zipper maintaining our Vintage Traditional Style. Inside you will find a rich lining and zippered pocket. A deluxe shearling sling rounds out the classic look.
- Market Bag - Crafted in combinations of Leather, Classic Duck and Waxed Duck Fabric, this item was a 'natural' for us. Our in-house crafters, used their years of experience to assemble this quintessential product. The Market Bag features a folding floor for added stability and ease, an exterior easy access pocket and an interior zippered security pocket. We have also partnered with Twisted Pink, a Louisville, KY based volunteer organization with a mission to cure breast cancer by funding metastatic breast cancer research. We will donate $10 for every Twisted Pink, Pink Ribbon and Pink Market bag purchased to the efforts of Twisted Pink.
- BackPack - Crafted with Leather and Waxed Cotton Duck Fabric, designed as an homage to the old Boy Scouts backpacks from my youth, some 50+ years ago. There is a laptop compartment, key holder and sleeves for your pens, cell phone and composition books. Our clients have been very excited and pleased with both the design and style.
- Satchel - crafted with Leather and Waxed Cotton Duck Fabric. Created out of the desire for a smaller bag to handle items like a composition book and/or a tablet. It has proven itself as a great bag for everyone, from millennials to minimalists, from the rugged to the refined.
- Caddie Wallets - Crafted with American Bison. After several requests for a wallet to carry just the essentials, we took the bait and now offer one for a modest $25. Ideal for those who have enough to carry already, it will hold a driver's license, credit cards and plenty of cash.
Since everything can be personalized and customized, we hope that you consider our products as special gifts for all the special people in your life this Christmas!
From all of us at the Firebird Group, Inc., crafters of the Steurer & Jacoby Brand, we wish you a very blessed Thanksgiving and Christmas Season!
Cheers,
Will